I remember the first time I heard the Nine Inch Nails track "Down In It" from the album Pretty Hate Machine. The year was 1989 and I was in the DJ booth of a club called Rick's Place. DJ Eric 7 was kind enough to let me drop a blank cassette tape in the deck to record his set that night. The club was on the edge of the UNT campus in Denton, Texas along with other hangouts like the Flying Tomato and Otays (where Mike Cina and Jason Douglas used to spin).
After Rick's that night, my future wife and I stopped at a fast food place whose name inspired us to call the new tape Whatabeat. A few months later we saw Nine Inch Nails perform live when they opened for Jesus and the Mary Chain at the Arcadia Theater. I still love the NIN album Pretty Hate Machine more than fifteen years later, not that nostalgia colors my opinion at all.