Web: Please Make Me Think!

Here's an interesting take on what some consider the over-simplification trends in website usability:
Please make me think! Potential dangers in usability culture.

I see my goal first to make a product work as efficiently as possible for the repeat, more experienced user, then for the novice and then finally for inexperienced or infrequent users. Many times though, I’m asked to reverse my approach, to make everything obvious so inexperienced users are appeased first.

Category: Web